EXPERIENCE

A decade of shipping outcomes.

From R16M cost-saving initiatives to production AI deployments — every role has been about turning systems thinking into measurable results.

AI & Business Systems Consultant

AI Specialist · SaaS Developer · Automation Architect

Jun 2025 – Present

Gauteng, South Africa

▸Design and deploy AI-powered SaaS applications (web and mobile) using Next.js, Node.js, C#, and cloud platforms including Vercel and Cloudflare.
▸Integrate LLM APIs (OpenAI, Claude, Gemini) into client products — RAG pipelines, AI agents, chatbots, and voice AI (TTS/STT) systems.
▸Build end-to-end automation workflows using n8n, Make, and Zapier, connecting CRMs, databases, APIs, and communication platforms.
▸Manage full-stack deployments: domain registration, DNS/SSL configuration, CDN optimisation, and ongoing performance monitoring.
▸Advise business owners and leadership teams on AI implementation strategy, digital transformation roadmaps, and scalable operating models.
▸Develop image and video AI applications using Stable Diffusion, Midjourney, and generative video tools for client marketing and content pipelines.

Digital Systems Specialist · Marketing Automation Lead

Aug 2021 – May 2025

Gauteng, South Africa

▸Led the design and development of websites, landing pages, and sales funnels across Webflow, Framer, and custom-built platforms — optimised for performance, SEO, and conversion.
▸Implemented marketing automation and CRM integrations that improved lead generation, client acquisition, and campaign ROI across multiple business verticals.
▸Used analytics and data tools to measure campaign effectiveness and iterate on performance, delivering continuous improvement across client portfolios.
▸Managed multi-project delivery simultaneously, coordinating clients from briefing through to launch and post-deployment optimisation.
▸Pioneered adoption of AI-assisted design and content workflows internally, reducing production time and increasing team capacity.

Scheduling Coordinator & Learning Systems Manager

Aug 2016 – Aug 2021

Sharjah, UAE

▸Coordinated academic scheduling systems and digital communications platforms for a multi-national school environment across departments.
▸Managed planning, organisation, and implementation of educational programmes — systems thinking, project management, and stakeholder communication at scale.
▸Built relationships across diverse cultural and organisational contexts, developing the adaptability core to leading complex change initiatives.

Procurement Analyst

Oct 2013 – Jul 2016

Vanderbijlpark, Gauteng

R16M annual savings

▸Led a strategic cost-saving initiative generating approximately R16 million in annual savings through an equipment refurbishment programme — driven by data analysis, supplier negotiation, and cross-functional collaboration.
▸Managed supplier relationships and procurement activities, negotiating agreements that improved stock availability, pricing, and service levels.
▸Delivered management reporting and strategic recommendations to senior leadership, influencing operational and financial decisions.

Retail Store & Workshop Manager

Feb 2012 – Sep 2013

Vereeniging, South Africa

▸Managed full retail and workshop operations — inventory, scheduling, procurement, vendor relations, and a five-person team.
▸Implemented operational improvements that increased productivity and improved service turnaround times.